RESEARCH: Terminology

Genre- a style or category of art, music, or literature.

Sub-Genre- a subdivision of a genre of literature, music, film, etc.

Hybrid- something made up of two elements (two genres)

Institution- an organization founded for a religious, educational, professional, or social purpose.

Denotation-the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

• the action of indicating or referring to something by means of a word, symbol, etc.

  
  

Connotation- an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

Marketing- the action or business of promoting and selling products or services, including market research and advertising.

Synergy- the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

All definitions are from google definitions.