Tuesday, 1 December 2015

ANCILLARY TASK: Promotional movie poster

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Poster analysis from GEeegi

I have done some research into the key codes and conventions of film posters in order to help me identify what I need to use for my own work. I looked at two thriller posters, Gone Girl and Inception as well as a horror poster, Halloween. I looked into two different genres as they are similar and I wanted to identify what I should not include in my own to stop it looking like a horror poster when it is actually a thriller.

I had some understanding of what to include in a poster before I done this research, however this has helped me be more sure of what to include such as low-key lighting, a range of colours and image placement. Further, from my research I have identified that over complicating the poster makes it more comical rather than scary/tense, wit this in mind I am not going to use to much and keep it simple so that it has a bigger impact and follows the genre better. 

A main concept that I am going to follow is the use of one protagonist so that the target audience can feel personal with the character and may connect with them in the film. Further, low key lighting and use of dark colours is something I intend to emphasis to make the thriller genre evident and more eerie. In terms of typogrpahy I will use the same as I intend to use in the trailer to show some intertextuality, and this will be in the colour red to reflect the connotations of scariness in the trailer. I will make the background and protagonist obvious to the audience and clearly linked to the trailer so that the audience can feel some connection to the narrative. I will also include a powerful tagline as following my research I feel this will help grasp the attention of the audience and impact them using Roloand Barthes enigma code. Overall this research has helped me in deciding upon the main outlines for the thriller genre and what to include in the poster.

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