ANCILLARY TASK: The product

This is was my first draft as to which I created using ideas from similar products identified in my previous research. I used an obscure text for the main title "The Kid" and also used this at the top and bottom to show continuity of colour and to identify the film as a continuous storyline. I also decided to use a new tag line that has not been used in my trailer, as this is a different product I wanted to present the audience with some change rather than the same ideas in all areas of promotion and the trailer itself. This tagline 'Just when you thought you were safe" is in a font which is very broad connoting the depth of the saying as it leaves the audience with enigma as to why are they not safe. I used an image direct from filming, and this image is actually from shots I decided not to include in my trailer. I feel this is effective as it shows that there may be more to the film than what is shown in the trailer and poster and it also identifies the protagonist in the correct manor too, as eerie and obscure. 

After feedback about this draft of my film poster, I realised I left some key conventions of a film poster out. This is the tagline which often appears at the top of a poster stating 'from the creators of...' I also was made aware that the white typography of the actresses names were in white which did not fit the colour scheme or typography flow, and therefore needed to be changed to show continuity and professionalism through the poster.

Following the feedback for the draft of my poster I made some changes and this is the improved version. 

You can see that I have added "from the creators of GONE GIRL" at the top of the page and I have used this film as it is a top seller which will attract a similar audience. It is also a thriller film which is a direct link to the promotion of the film "The Kid" as this is also a thriller. The typography I decided to use for this was the same as "The Kid" and 'Coming soon', this was to reflect the significance of the fact that it is from the same creators and to also show continuity. The red resembles the thriller genre and stands out much more than the white and grey colours used. 

I also changed the typography and colour of the names of the two main characters. This now is the same as the tagline and weblink, I felt this was appropriate as these are all important features of a poster but do not over rule the title, they also look more in place than they did in the previous colour of white.

The colour scheme I decided to use was rule of three, grey, red and white. These colours worked well in representing the eerie thriller genre as well as looking professional and causing enigma. 

The intertextuality if the website link I have put on the poster is to show that there is many multimedias involved in the production and promotion of the film showing it is of high market value. It also gives the audience more levels of access to stay connected to the film and go on a journey with it to the lead up to the release date. 

The extra information at the bottom in small white print is a convention typical of a film poster and I therefore included this to comply with the typical conventions. It is an important factor to include the name of producers, actors, directors, music, screenplay and much more. I have used a very basic font and very small print in white so that it does not divert the attention away from the main image and title.

RESEARCH: Thriller poster mood boards

Here I have put together a mood board of a range of thriller film posters. As well as my previous in depth analysis on 3 posters these have helped me to develop my own product. They have shown me the typical colours to use within the thriller genre are darker colours based around black, grey, red and browns. I have taken this into consideration and will use three colours red, black and grey.  

ANCILLARY TASK: Promotional movie poster

Poster analysis from GEeegi

I have done some research into the key codes and conventions of film posters in order to help me identify what I need to use for my own work. I looked at two thriller posters, Gone Girl and Inception as well as a horror poster, Halloween. I looked into two different genres as they are similar and I wanted to identify what I should not include in my own to stop it looking like a horror poster when it is actually a thriller.

I had some understanding of what to include in a poster before I done this research, however this has helped me be more sure of what to include such as low-key lighting, a range of colours and image placement. Further, from my research I have identified that over complicating the poster makes it more comical rather than scary/tense, wit this in mind I am not going to use to much and keep it simple so that it has a bigger impact and follows the genre better. 

A main concept that I am going to follow is the use of one protagonist so that the target audience can feel personal with the character and may connect with them in the film. Further, low key lighting and use of dark colours is something I intend to emphasis to make the thriller genre evident and more eerie. In terms of typogrpahy I will use the same as I intend to use in the trailer to show some intertextuality, and this will be in the colour red to reflect the connotations of scariness in the trailer. I will make the background and protagonist obvious to the audience and clearly linked to the trailer so that the audience can feel some connection to the narrative. I will also include a powerful tagline as following my research I feel this will help grasp the attention of the audience and impact them using Roloand Barthes enigma code. Overall this research has helped me in deciding upon the main outlines for the thriller genre and what to include in the poster.