What have you
learnt from audience feedback?
Helped me create a professional realistic
product, which would appeal to my target demographic. Needed to make sure of
this so that it could fit into the uses and gratification theory.
And meet Maslow’s hierchy of needs in
ensuring that the specific needs of my target audience were met.
I am confident that my products, poster,
website and trailer all meet the needs of my target demographic due to the
amount of audience feedback I have received and the changes and add on I have
made regarding my feedback making my final product the best it could be.
I have received feedback in a variety of
manors, using multimedia platforms, such as online questionnaire sites such as
survey monkey and messaging my friends with improvements they may be able to
suggest, which I found the least helpful out of all my feedback as the closed
questions made it hard to understand what was needed for my website, however
the information I did get helped with aspects such as the colour scheme and
layouts.
Focus groups were used for coming up with
ideas for my trailer and then sitting down and getting constructive critic of
what needed changing, improving or what was great and should definitely stay
the same. This helped me focus on the trailer as a whole and that I needed to
go an take more shots so that there was variety and that there was different
mise-en-scene, and also allowed me to focus on what I had already filmed and
suggestions of how I could edit it better. And look at it in more detail.
I used social networking sites for my
feedback as well and I felt this was very successful as people could comment on
what they liked and improvements that could be made. And a lot of people
participated in this, which greatly helped with what I could add, take away and
change. Therefore this was very
effective as it quickly reached a larger scale of people than the previous
focus group and surveys.
I also gained a lot of verbal feedback from
my fellow peers in class and free periods as well as my teachers, and I found
that this was the most helpful as it was more hands on and they could point out
exactly what they meant which changes and what to add on. This was the easiest
and most effective method as it was very quick and allowed me to gain feedback
from people who were doing similar things to me as well as others who did not
have any media experience, so this was all very helpful.
An example of where audience feedback
helped me massively was the decision of what music to use on my trailer as I
had two potential tracks which I could use and the one that I was swaying more
towards actually ended up being the less popular one, and I took this into
consideration as the audiences opinion is crucial in making the trailer a success.
As
well as this, from my verbal feedback I was given the suggestion to add to the
top of my poster a sell line from a similar thriller film that is popular,
following this comment I decided to add “from the creators of gone girl”.
The feedback overall helped me learn a
conclusive round up of what my audience did or did not like and this was
essential as I now feel that my final product meets the needs of my target
demographic and also includes Maslow’s hierarchy of needs which is more
appealing to a wider range of audiences. Therefore this feedback is highly
valued as it has helped me build on my trailer, website and poster to make sure
that they are the best they can be and also ensuring that they look
professional as possible.
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