EVALUATION OF TRAILER

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EVALUATION: How did you use media technologies in the construction and research, planning and evaluation stages?

Media technolgieas from GEeegi

Evaluation: What have you learnt from audience feedback?

LISTEN TO MY FEEDBACK HERE 

What have you learnt from audience feedback?

Helped me create a professional realistic product, which would appeal to my target demographic. Needed to make sure of this so that it could fit into the uses and gratification theory.

And meet Maslow’s hierchy of needs in ensuring that the specific needs of my target audience were met. 

I am confident that my products, poster, website and trailer all meet the needs of my target demographic due to the amount of audience feedback I have received and the changes and add on I have made regarding my feedback making my final product the best it could be.

I have received feedback in a variety of manors, using multimedia platforms, such as online questionnaire sites such as survey monkey and messaging my friends with improvements they may be able to suggest, which I found the least helpful out of all my feedback as the closed questions made it hard to understand what was needed for my website, however the information I did get helped with aspects such as the colour scheme and layouts.

Focus groups were used for coming up with ideas for my trailer and then sitting down and getting constructive critic of what needed changing, improving or what was great and should definitely stay the same. This helped me focus on the trailer as a whole and that I needed to go an take more shots so that there was variety and that there was different mise-en-scene, and also allowed me to focus on what I had already filmed and suggestions of how I could edit it better. And look at it in more detail.

I used social networking sites for my feedback as well and I felt this was very successful as people could comment on what they liked and improvements that could be made. And a lot of people participated in this, which greatly helped with what I could add, take away and change.  Therefore this was very effective as it quickly reached a larger scale of people than the previous focus group and surveys.

I also gained a lot of verbal feedback from my fellow peers in class and free periods as well as my teachers, and I found that this was the most helpful as it was more hands on and they could point out exactly what they meant which changes and what to add on. This was the easiest and most effective method as it was very quick and allowed me to gain feedback from people who were doing similar things to me as well as others who did not have any media experience, so this was all very helpful.

An example of where audience feedback helped me massively was the decision of what music to use on my trailer as I had two potential tracks which I could use and the one that I was swaying more towards actually ended up being the less popular one, and I took this into consideration as the audiences opinion is crucial in making the trailer a success.

 As well as this, from my verbal feedback I was given the suggestion to add to the top of my poster a sell line from a similar thriller film that is popular, following this comment I decided to add “from the creators of gone girl”.

The feedback overall helped me learn a conclusive round up of what my audience did or did not like and this was essential as I now feel that my final product meets the needs of my target demographic and also includes Maslow’s hierarchy of needs which is more appealing to a wider range of audiences. Therefore this feedback is highly valued as it has helped me build on my trailer, website and poster to make sure that they are the best they can be and also ensuring that they look professional as possible.

EVALUATION: In what ways does your media ancillary products use, develop or challenge the conventions of real media products?

EVALUATION: How effective is the combination of your main product and ancillary tasks?

Trailer product

Ancillary Task: Website Draft

http://georgiaagibbs7.wix.com/thekid

This is the link to the official website of 'The Kid' film. I decided to produce this as in modern day society, multi media productions are very important for promotion and advertising. I decided this would be a good idea as people can have all the information about the film in one place, including cast/crew list and information, information on the film, background of the film, the narrative outline as well as other medias including the trailer, video evidence and the film poster.

I decided to keep the website simple and not to busy as I felt this would take away from the genre as well as distracting/putting people off viewing the website. I kept a simple colour scheme of black, grey and red this goes into the three colour rule. These colours also reflect the genre well as red connotes danger and gore, black and grey connote death and mystery which are perfect for 'The Kid'. 

I done some research into movie websites, these were 'gone girl,' 'se7en' and 'Krampus' all of which helped me in ideas and producing my own website. It showed me conventions which every website have as well as colour schemes and ideas for the information to include. This was to maximise the appeal to the target demographic. 

Above is evidence of the website I have created to show I have used original images and ideas. However, after feedback on this home page I have changed the image to the official trailer as shown below, this is so that as soon as the website is opened the trailer commences hooking in the audience straight away. This sells the product and film immediately to the audience. However, I have kept the colour scheme for the background and the same headings.

Below is part of the home page and shows the development of the production taking place via photos. This is something that after feedback I have edited and changed to make it look more professional. A common question was "what are the dates supposed mean?" and this is not something I am capable of answering to all audiences and therefore I have changed and taken out the dates so there is no confusion. Also, the left hand photo does not flow with the other two images as it has a second person present taking away the focus on the main character so I have chosen an image much more similar to these two to add in. Below the images I felt that 'In the news' and 'Development' were not really for the homepage so I have changed this to the social networking links to reflect intertextuality as well as including two interviews from the director and the main character.  Evidence of this is shown below, showing the changes to the dates, images and links/ interviews. 

 

I have added some information about the trailer here to outline the narrative, genre, cast and release dates. This allows the audience to understand the narrative in more detail as well as receiving some more information on the film, release date and extra information around the film.

I decided to add direct links to cinema pages where people can buy tickets from with a map to show where the nearest empire/cineworld cinema may be.
Below I have put an option for audiences to place their email in to get updates about the website and film.