Tag line- A repeated phrase which is linked to something such as a person or product, it could also be said as a joke or to make a point.
Technical Codes- These involve film techniques such as angles, shot types and editing, these are important in making a film to help shape the narrative/ meaning.
Iconography- This is the use of images and symbols to portray a genre or something typical we would expect to see for example a vulnerable female in a horror film.
Levi-Strauss Binary Opposites-
Roland Barthe-
-Theory of good v evil
-Narrative theory of enigma
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